When Entrepreneurs Distort the Truth

Kyle Jensen, associate dean at the Yale School of Management, has
seen firsthand just how tempting it is for entrepreneurs to lie. As
a startup founder himself, he says they have to be always "on" and
ready to promote their venture. Another reason they’re incentivized
to exaggerate is that while many startups fail, successes can
become billion-dollar enterprises. Finally, Jensen argues,
misrepresenting is relatively easy to get away with in a field of
unproven potential. He talks through infamous examples of
entrepreneurs distorting the truth and how to change startup
culture for the better. Jensen is a coauthor of the HBR article
"Entrepreneurs and the Truth."