Brain Tech Is Getting Really Good. Here’s What Managers Need to Know

What seemed like science fiction for decades is now a reality:
companies are selling wearable tech and monitoring devices that can
sense people’s brain activity. Neurotechnology opens incredible
opportunities for new products and safer workplaces. It also raises
huge red flags for privacy and ethics. And managers and
organizational leaders are on the front lines of these dilemmas,
says Duke University School of Law professor Nita Farahany. She
explains the commercial products based on neurotechnology, the
impact on workers and organizations, and the need for regulations
and corporate policies. Farahany wrote the book The Battle for Your
Brain: Defending the Right to Think Freely in the Age of
Neurotechnology.