How Generative AI Changes Creativity

From prehistoric cave paintings to an inventor’s Eureka moment,
creativity has always been described as a particularly human trait.
But something strange can happen with generative artificial
intelligence. Your ideas can take shape far faster. You also get
ideas that you might never have imagined on your own. So, who is
the creator here? What is creative work in the era of generative
AI? What is innovation in this emerging world? In this episode, How
Generative AI Changes Creativity, Adi Ignatius speaks with video
artist and consultant Don Allen Stevenson III about how generative
AI is disrupting creative work and the creative industry. Then
Ignatius speaks to two innovation researchers, Jacqueline Ng Lane
and David De Cremer, about changes to the creative process within
organizations. Lane is a professor at Harvard Business School. De
Cremer is a professor at the National University of Singapore
Business School and a coauthor of the HBR article “How Generative
AI Could Disrupt Creative Work.” How Generative AI Changes
Everything is a special series from HBR IdeaCast. Each week, HBR
editor in chief Adi Ignatius and HBR editor Amy Bernstein host
conversations with experts and business leaders about the impact of
generative AI on productivity, creativity and innovation,
organizational culture, and strategy. The episodes publish in the
IdeaCast feed each Thursday in May, after the regular Tuesday
episode. And for more on ethics in the age of AI, check out HBR’s
Big Idea on implementing the new technology responsibly.