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  4. Why the Glass Cliff Persists
It's been nearly two decades since the term "glass cliff" was
coined; it refers to the tendency for women to break through the
glass ceiling to top management roles only when
there is a big crisis to overcome, which makes it more difficult
for them to succeed. In short, senior female leaders are often set
up to fail — and this continues to happen today, as
recent examples from business, politics, and academia
show. Sophie Williams, a former C-suite advertising executive
and global leader at Netflix, has researched why the glass
cliff remains a problem and offers advice for women
facing them — as well as lessons for the broader
corporate world. She's the author of the book "The Glass
Cliff: Why Women in Power Are Undermined - and How to Fight Back."

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