#123 SPECIAL EDITION IN ENGLISH The Culture Journey @ Kostal Automobil Elektrik with Ralf Heinze and Marisa Müller-Eckstorff: Insights into the Culture Hub and the Culture Directions Mission, Pragmatism and Empowerment

Welcome to the latest episode of CULTiTALK! In this episode Georg
Wolfgang delves into the cultural journey of KOSTAL Automobil
Elektrik. Our esteemed guests, Marisa Müller-Eckstorff and Ralf
Heinze, bring profound insights into the ongoing cultural
transformations and initiatives within the company.


KOSTAL  Automobil Elektrik stands at a crossroads, where
traditional values in a precise, stable, and error-free working
environment meet the need for a cultural shift towards greater
engagement, empowerment, and entrepreneurial spirit. Marisa
Müller-Eckstorff emphasizes the importance of accepting mistakes
and fostering innovation without compromising product safety.


The episode explores the strategic approaches KOSTAL is taking to
promote a proactive and bold culture. Georg discusses the
significance of individual motivation and the purpose of work
with Marisa and Ralf. Transparency in the company's strategy and
mission plays a central role in strengthening employee commitment
and motivation.


One of the highlights of the discussion is the "Culture Hub," a
cross-functional team driving cultural transformation. The
Culture Hub consists of volunteer members who promote open
dialogues and share best practices. Marisa explains how this
community acts as a multiplier for various initiatives, ranging
from pragmatic tasks like simplifying approval processes to
celebrating successes.


Georg, Ralf and Marisa emphasize the practical applicability of
cultural principles in daily work life. The introduction of
CULTURIZER, an online workshop tool, enables teams to reflect on
cultural directions and support behavioral changes without
needing professional moderation.


Tune in to discover how KOSTAL strikes a harmonious balance
between traditional strengths and forward-looking innovation—and
how everyone is invited to participate in this journey.


 


All links to Ralf Heinze:


LinkedIn: https://www.linkedin.com/in/ralf-rudolf-h-96564884/


Company: http://www.kostal.com
 


All links to Marisa Müller-Eckstorff:


LinkedIn:
https://www.linkedin.com/in/marisa-m%C3%BCller-eckstorff-55784728a/


Company: http://www.kostal.com
 


All links to Georg and the Culturizer:


Georg: https://www.linkedin.com/in/georg-wolfgang


Culturizer: https://culturizer.app


CULTiTALK: 


https://cultitalk.de