Blue Ocean Strategy and Red Ocean Traps
20 Minuten
Podcast
Podcaster
Beschreibung
vor 10 Jahren
Renée Mauborgne of INSEAD explains how a landmark idea is evolving.
She is coauthor, along with W. Chan Kim, of "Blue Ocean Strategy,
Expanded Edition (2015)."
She is coauthor, along with W. Chan Kim, of "Blue Ocean Strategy,
Expanded Edition (2015)."
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