DMEXCO Podcast by Verena Gründel Archiv
162 Episoden
20 Minuten
Roger Solé joinded WeWork in April 2020 as CMO. It’s more than obvious that he faced interesting times from the very first day. I had the chance to talk to him about the last 15 month, if and how this times changed him, changed the business model of WeWork, how WeWork faced the challenge and what the future of work will look like, being a global provider of flexible workspace.
25 Minuten
Eine brandneue Digitale Event-Plattform, jede Menge Top-Features und zahlreiche Conference-Highlights! Die Macher der DMEXCO verraten im Podcast spannende Insights zum diesjährigen Event.
35 Minuten
Wie funktioniert Digitalmarketing bei Montblanc, wie werden die Kunden auf der Customer Journey von der Online Recherche bis zum Offline Kauf begleitet, wie werden dabei Wholesale und Online berücksichtigt? Das, und welche Herausforderungen die digitale Transformation einer Traditionsmarke mit 100 Jahren Historie mit sich bringt, erfahren wir heute von Maria von Scheel-Plessen.
24 Minuten
TikTok has grown into an interesting media asset. Broader audience specs and high usage due to inspiring, creative and entertaining content makes TikTok a platform of desire to address with ads and brand messages. We talk to Stuart about how business, brands and advertisers should approach this platform and it’s users in an appropriate manner.
40 Minuten
Dr. Markus Schöberl von Amazon erzählt uns, wie der Marketplace funktioniert und welche Bedeutung er für das Unternehmen hat. Wir erfahren, wie man zum Verkaufspartner wird, welche Gründe es für FBA aka Versand durch Amazon gibt und was man beachten sollte, wenn man EU weit oder sogar international verkaufen will.
39 Minuten
Daisy joined Vice Media Group one year ago as the Chief People Officer. She had the mission to make workplaces more equitable, compassionate and inclusive. We talked to Daisy about how she shaped, built and reinforced the culture of the Vice teams, promoted professional growth, engagement and development. Finally: How VICE Media Group approached diversity, equity and inclusion.
28 Minuten
Wir sprechen heute mit Sohaila Ouffata (Director of Platform BMW i Ventures) und Thy-Diep Ta (YIP) über das Zusammenspiel von Geld und Technologie, Venture Capital und Startups in Zeiten von Sustainability, Social und Governance.
34 Minuten
Howard Lerman (CEO Yext) was our first guest on the DMEXCO podcast in 2018. Two years ago we talked about the raise and the importance of voice search. So it's a good place to start and ask Howard how voice search evolved in the last two years, but also how search evolves in general and how or if brands should change their mindset about search engine marketing, and why and how brands should take back their branded searches onto their own digital real estate.
17 Minuten
Stan Pavlovsky, CEO of Shutterstock since April 2020 faced interesting times heading the leading global provider of licensed photographs, videos and music during pandemic aera. We talked with Stan about the last 9 months and its impact on Shutterstock, how Stan dealt with the situation in terms of leadership, how they established new business ideas and business models, what role audio will play in the near future, talking about the acquisition of Amper Music and least but not last: What is his take on ethics in the context of content creation based on stock assets.
19 Minuten
Tripadvisor did a research and provided the Covid-19 White Paper "Beyond COVID-19: The Road to Recovery for the Travel Industry”. We talk about the Insights of the Study and how Pandemic times changed Leadership.
25 Minuten
Karthic Bala about how data changed the business of a big media company like Condé Nast, how to avoid an echo chamber created by algorithm, which data points Conde Nast uses for personalized content in a cookieless world and if data eats journalism for breakfast. And how to avoid that.
23 Minuten
Ou host Alex Wunschel talked to Steve Clayton about his job as a chief storyteller at microsoft, how he and his team generate stories and how storytelling ist getting along with marketing, communications and pr. alex@wunschel.net
26 Minuten
Our host Alex Wunschel talks to Robyn Peterson, CTO of CNN, about the importance of smart engineering in this new media landscape, how algorithms, AI and journalism can be combined to deliver reliable content, the future of portrait media and his advice for journalist. alex@wunschel.net
45 Minuten
Jochen gibt wertvolle Einblicke in die Marketingausrichtung der Marke Volkswagen PKW. Im Podcast spricht er mit Host Dr. Dominik Matyka über Digitalisierung & Elektrifizierung sowie die Rollen von Influencer Marketing & Social Commerce. Und natürlich auch über Tesla und Elon Musk ;)
23 Minuten
Pinterest is a visual discovery engine and a place where people have come to discover new ideas, to get inspiration and importantly, to bring those ideas to life. We talk to Louise Richardson about: What is Pinterest and how has it evolved over the years, who is on Pinterest and what are people searching for, how Covid-19 has impacted the platform and how to address this audience as a brand. Host Alexander Wunschel alex@wunschel.net
DMEXCO Podcast by Verena Gründel
Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host,...