Howard Lerman (YEXT) on how to rethink and monetize Branded Search
Howard Lerman (CEO Yext) was our first guest on the DMEXCO podcast
in 2018. Two years ago we talked about the raise and the importance
of voice search. So it's a good place to start and ask Howard how
voice search evolved in the last two years, but also..
34 Minuten
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Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to t...
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vor 4 Jahren
Howard Lerman (CEO Yext) was our first guest on the DMEXCO podcast
in 2018. Two years ago we talked about the raise and the importance
of voice search. So it's a good place to start and ask Howard how
voice search evolved in the last two years, but also how search
evolves in general and how or if brands should change their mindset
about search engine marketing, and why and how brands should take
back their branded searches onto their own digital real estate.
in 2018. Two years ago we talked about the raise and the importance
of voice search. So it's a good place to start and ask Howard how
voice search evolved in the last two years, but also how search
evolves in general and how or if brands should change their mindset
about search engine marketing, and why and how brands should take
back their branded searches onto their own digital real estate.
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