Howard Lerman (YEXT) on how to rethink and monetize Branded Search
Howard Lerman (CEO Yext) was our first guest on the DMEXCO podcast
in 2018. Two years ago we talked about the raise and the importance
of voice search. So it's a good place to start and ask Howard how
voice search evolved in the last two years, but also..
34 Minuten
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In the DMEXCO Podcast, leading minds, industry experts and international C-level executives share their opinions and insights on the hottest topics in marketing, media, business, technology and future.
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vor 3 Jahren
Howard Lerman (CEO Yext) was our first guest on the DMEXCO podcast
in 2018. Two years ago we talked about the raise and the importance
of voice search. So it's a good place to start and ask Howard how
voice search evolved in the last two years, but also how search
evolves in general and how or if brands should change their mindset
about search engine marketing, and why and how brands should take
back their branded searches onto their own digital real estate.
in 2018. Two years ago we talked about the raise and the importance
of voice search. So it's a good place to start and ask Howard how
voice search evolved in the last two years, but also how search
evolves in general and how or if brands should change their mindset
about search engine marketing, and why and how brands should take
back their branded searches onto their own digital real estate.
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