Karthic Bala, Condé Nast, on how to use Data for Content Creation

vor 5 Jahren

Karthic Bala about how data changed the business of a big media company like Condé Nast, how to avoid an echo chamber created by algorithm, which data points Conde Nast uses for personalized content in a cookieless world and if data eats journalism for..

25 Minuten

1.47 KB

Podcast

Podcaster

DMEXCO Podcast by Verena Gründel

Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to t...

Wirtschaft

Beschreibung

vor 5 Jahren

Karthic Bala about how data changed the business of a big media
company like Condé Nast, how to avoid an echo chamber created by
algorithm, which data points Conde Nast uses for personalized
content in a cookieless world and if data eats journalism for
breakfast. And how to avoid that.