Mallory discusses (1:00) spending 10 years in San Francisco,
(2:33) working in community brand and content marketing at Tumblr
in 2010's, (3:00) starting a blog to connect with other gamers,
(3:37) working at Discord as an early employee after her blog
took off, (4:50) starting whatever studio, (5:37) joining
Bolt.new as a fractional marketing officer, (6:30) raising money
for kindasorta after leaving Discord, (7:45) playing video games
with her dad growing up, (9:23) the role of communities in
gaming, (13:40) old school gaming communities or LAN events,
(17:50) the rise of PC rooms across Korea and Asia, (19:28)
console gaming being more popular in the West, (21:25) recreating
old games that she played as a child with AI, (25:05) helping
early-stage tech companies build their community from the ground
up, (26:00) doing a hackathon for her client, (26:55) doing
grassroots and social media campaigns for enterprise companies,
(28:55) working with clients for between 3-6 months, (30:55)
focusing on brand awareness or word-of-mouth marketing for tech
clients, (32:36) attracting prosumers for Bolt.new, at a
hackathon by naturally building a way for people to use their
product, (33:50) partnering with 10-12 other AI companies to
offset the 1 million dollar prize money, (36:45) building trust
for tech products through community, (38:36) working with
companies that are Series A and beyond, (39:50) building
community on Discord through challenges, (43:01) handing off
Discord communities to clients post-project and (43:36) leaving
security to pursue kindasorta studio.
Links:
www.kindasortastudio.com
https://www.linkedin.com/company/kindasorta-studio
https://www.instagram.com/malloryloar
http://www.linkedin.com/in/malloryloar
Find us on:
www.instagram.com/socialgoodpod
www.youtube.com/@SocialGoodPodcast
https://open.spotify.com/show/6OBpddWHUqO1jGWsMHidmG
https://podcasts.apple.com/us/podcast/social-good-podcast/id1562812869
https://music.amazon.com/podcasts/435c2adf-d21c-42b6-8dd8-50132dd97fac/social-good-podcast
Also by Soo Jung: Support me on my journey in building my charity
dining app. Sign up for my waitlist at www.getyourbrighton.com
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