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Why AI Can Never Replace Thought Leadership w/ Sue Rizzello #34

Why AI Can Never Replace Thought Leadership w/ Sue Rizzello #34

Tech is Good Podcast vor 1 Monat

Sue Rizzello, founder of Remedy Marketing, joins the Social Good Podcast to share 35 years of marketing wisdom, from launching Bluetooth globally to surviving advanced ovarian cancer while keeping her B2B agency alive, and why she believes AI will never r

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46:51

Sue Rizzello, founder of **Remedy Marketing**, joins the Social
Good Podcast to share 35 years of marketing wisdom, from
launching Bluetooth globally to running her own B2B agency for
two decades, including surviving advanced ovarian cancer while
keeping the business alive. She breaks down why case studies and
thought leadership are the real proof engines of B2B marketing,
why AI can speed up the work but can't create original thinking,
and what she'd tell women thinking about starting their own
business.

**Timestamps:**

- 00:36 Sue's background: 35 years in marketing, starting Remedy
20 years ago

- 02:42 Closing the agency after being diagnosed with advanced
ovarian cancer

- 03:13 Restarting the business in 2013

- 04:22 What inspired her to start Remedy Marketing

- 06:45 How the agency evolved from PR-centric to case studies
and thought leadership

- 08:08 What "thought leadership" actually means, and the power
of the customer voice

- 09:56 Remedy's "maximum ROI" content model

- 11:11 Why content is still king (or queen) in the age of
AI

- 14:46 How Remedy actually uses AI in its own marketing

- 16:08 The industries and verticals Remedy's clients come
from

- 17:48 Remedy's three pillars: thought leadership, case studies,
and marketing action

- 21:16 What onboarding a new client looks like

- 23:22 Why LinkedIn and YouTube are the two most powerful B2B
platforms

- 27:47 The risks of overusing LinkedIn automation tools

- 29:37 Sue's honest take on email marketing today

- 33:01 A case study success story: turning a small software
company into a lead-gen machine

- 36:16 What actually makes a good case study

- 38:19 The over 60 ways a single case study can be
repurposed

- 43:26 Sue's advice for women entrepreneurs

- 44:45 The setbacks she faced as a woman in the tech
industry

- 45:44 Her favorite part of running her own business

**Links:**

- Website:
[remedymarketing.co.uk](https://remedymarketing.co.uk)

- Case Study Studio:
[casestudystudio.co.uk](https://casestudystudio.co.uk)

- Sue on LinkedIn: search Sue Rizzello

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