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John McMahon on Building a Better SKO

John McMahon on Building a Better SKO

Revenue Builders vor 4 Monaten

John McMahon shares his perspective on how CEOs and CROs should think about SKOs, from motivating the sales force and aligning teams around company goals to delivering training that actually prepares reps to execute.

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Sales kickoffs can become expensive calendar events if leaders
are not clear on what the gathering is meant to accomplish. In
this Revenue Builders replay, John McMahon shares his perspective
on how CEOs and CROs should think about SKOs, from motivating the
sales force and aligning teams around company goals to delivering
training that actually prepares reps to execute. He also explains
why peer-to-peer knowledge transfer is often the hidden value of
bringing the sales organization together, why product
presentations should only happen when the value proposition is
clear, and how leaders can motivate reps by speaking directly to
their daily challenges, career aspirations, and earning
potential.

John McMahon is a five-time CRO who has led revenue organizations
at PTC, GeoTel, Ariba, BladeLogic, and BMC. He is the author of
The Qualified Sales Leader and co-host of Revenue
Builders, where he brings operator-level perspective on building
and scaling enterprise sales teams.

Connect with John:

LinkedIn

Book

Hosted by five-time CRO John McMahon and Force Management
Co-Founder John Kaplan, the Revenue Builders podcast goes behind
the scenes with the sales leaders who have been there, done that,
and seen the results.

This show is brought to you by Force Management. We help
companies improve sales performance, executing their growth
strategy at the point of sale.

Connect with Us:

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Force Management