Hiring mistakes often happen when leaders focus on capability and
experience without understanding whether a candidate is truly
energized by the realities of the role. In this clip recorded
earlier this year, Jason Forget, then President and CRO of
Cockroach Labs, shares the interview question he uses to uncover
long-term fit, why startup environments demand a different type
of motivation, and how honest self-assessment can help leaders
avoid costly hiring mistakes. The discussion offers a practical
framework for evaluating energy, adaptability, and alignment
before making critical hiring decisions.
Jason Forget is President and CRO of Resolve AI,
an enterprise AI platform for production operations, and has
spent his career building revenue organizations from multiple
vantage points, including finance, RevOps, sales, and executive
leadership. Previously, he served as President and CRO at
Cockroach Labs, where he led the go-to-market organization during
a period of hyper-growth. His uncommon path across different
functions has shaped his approach to predictable growth, helping
companies scale from early-stage startups to enterprise revenue
organizations through operational discipline, coaching, and
repeatable sales systems.
Connect with Jason:
LinkedIn
Resources mentioned:
"The Locker Room is Not for Sale" by Coach Brian White
Listen to the full episode:
How Revenue Leaders Scale Beyond Hero Sellers with Jason
Forget, CRO Behind Multiple Startup-to-Scale Journeys
Hosted by five-time CRO John McMahon and Force Management
Co-Founder John Kaplan, the Revenue Builders podcast goes behind
the scenes with the sales leaders who have been there, done that,
and seen the results.
This show is brought to you by Force Management. We help
companies improve sales performance, executing their growth
strategy at the point of sale.
Connect with Us:
LinkedIn
YouTube
Force Management
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