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Why Deals Die Inside the 10-Yard Line with Randy Riemersma

Why Deals Die Inside the 10-Yard Line with Randy Riemersma

Revenue Builders vor 2 Monaten

In today’s segment, Randy Riemersma explains why deals inside the final 10 yards are won or lost on buyer confidence and how elite sellers remove doubt through executive alignment, credible proof points, consistent communication with the champion, and a c

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Late-stage deals can appear secure once the buyer has accepted
the product and the business case, but that is often when the
risk feels most personal. In today’s segment, Randy Riemersma
explains why deals inside the final 10 yards are won or lost on
buyer confidence and how elite sellers remove doubt through
executive alignment, credible proof points, consistent
communication with the champion, and a clear business-level point
of view. The conversation gives revenue leaders a sharper way to
evaluate late-stage deal risk and reinforces why belief,
preparation, and execution matter when the buyer is preparing to
make a high-stakes decision.

Randy Riemersma is the founder of Sell with Precision, where he
helps sales leaders strengthen go-to-market execution, leadership
effectiveness, and sales operating discipline. He has spent
decades in B2B sales, leadership, consulting, and executive
coaching, with a focus on helping teams sell with greater
clarity, precision, and business relevance.

Connect with Randy:

LinkedIn

Website

Resources mentioned:

The Happiness Lab with Dr. Laurie Santos - The Hidden Beliefs
That Shape Your Happiness with Shawn Achor

Listen to the full episode:

The Hidden Cost of False Velocity with Randy Riemersma

Hosted by five-time CRO John McMahon and Force Management
Co-Founder John Kaplan, the Revenue Builders podcast goes behind
the scenes with the sales leaders who have been there, done that,
and seen the results.

This show is brought to you by Force Management. We help
companies improve sales performance, executing their growth
strategy at the point of sale.

Connect with Us:

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Force Management