Pressure does not create a response. It exposes the response that
has already been trained. Former professional hockey coach and
mental strength coach Greg Poss returns to explain how leaders
can recognize fear-driven reactions, return to a more deliberate
state, and build resilience before the stakes rise. Greg, John
McMahon, and John Kaplan examine why external achievement
delivers only temporary satisfaction, how a leader’s emotional
state influences the performance of the team, and why productive
discomfort must be paired with a clear path forward. They also
discuss practical tools including breathing, visualization,
self-awareness, and Greg’s 21-day process for building more
consistent responses in high-pressure environments.
Greg Poss spent decades coaching professional hockey in the
United States and Europe, including leading the Mannheim Eagles
to a championship and coaching the German national team. He now
works with athletes, coaches, and business leaders to strengthen
mental resilience and improve performance under pressure.
Connect with Greg:
LinkedIn
Website
Resources mentioned:
The Peter Attia Drive Podcast, Ep. #399 ‒ The evolution of
Alzheimer's disease and dementia care: how early detection,
personalized treatment, new therapies, and a multimodal approach
are changing the landscape | Gayatri Devi, M.D.
Greg Poss's 21-Day Brain Training Program
Other Revenue Builders appearances:
”The Most Important Reward Is The Process” with Greg Poss
Key takeaways from this episode:
00:00 - Introduction
03:05 – Why Greg believes the brain must be trained to
respond deliberately before pressure arrives.
07:41 – How frustration, anger, and anxiety can signal that
fear is beginning to shape a leader’s response.
16:25 – Why external achievements provide temporary
satisfaction, while sustained fulfillment comes from the process
of learning and mastery.
23:50 – How a leader’s emotional state influences the energy,
confidence, and performance of the people around them.
36:04 – Why pushing people outside their comfort zones only
produces growth when leaders also provide the tools and path
forward.
50:45 – How victim thinking blocks accountability, learning,
and the ability to improve after a setback.
57:29 – Why effective visualization includes adversity,
friction, and the response required when events do not go
according to plan.
Hosted by five-time CRO John McMahon and Force Management
Co-Founder John Kaplan, the Revenue Builders podcast goes behind
the scenes with the sales leaders who have been there, done that,
and seen the results.
This show is brought to you by Force Management. We help
companies improve sales performance, executing their growth
strategy at the point of sale.
Connect with Us:
LinkedIn
YouTube
Force Management
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