DMEXCO 2026 is almost here! In this special episode, Verena
Gründel shares the ten things you need to know before heading
to Cologne. From “Scaling Intelligence” and the biggest
conference highlights to the new World of Commerce, side events
and smart networking tips, this is your essential guide to
DMEXCO.
Plus, Thomas Mosch, Director Conference at DMEXCO, Dirk
Freytag, President of BVDW, and Kassenzone founder Alexander
Graf reveal what they’re most excited about this year.
What's Covered:
1. The motto is a deadline, not decoration Why "Scaling
Intelligence" - and not "Scaling Artificial Intelligence" - is
this year's theme, and what the PwC CEO survey stat (only 12%
of companies grow revenue and cut costs through AI) tells us
about where the industry really stands.
2. The basics: When, where, how to get around Dates, venue,
opening times, transport, and why the DMEXCO app is essential
before you even land in Cologne.
3. Eleven summits, four worlds, one roof: A guide to the four
DMEXCO Worlds (Tech, Commerce, Media, Agencies) and the ten
summits and stages within them. Plus the Start-Up Area and the
new Innovation Stage.
4. Why the two days aren't identical: How Day 1 (technological
and structural change) and Day 2 (what it means for brands and
marketing leadership) follow a deliberate script, and which
topics and stages appear on which day.
5. Conference deep dive with Thomas Mosch: The scale of this
year's program, how AI runs through the sessions without a
dedicated "AI Summit," and the sessions to watch.
6. World of Commerce deep dive with Alexander Graf: Why
commerce, media, and marketing are converging, what's new in
the expanded Commerce Summit and Commerce Lounge, and the
trends (social commerce vs. agentic commerce) shaping the
conversation. Learning Journeys, highlights of the Creativity
Summit, the Online Ad Summit, and an insider tip for the
show.
8. Side events worth knowing about: Pre-show dinners and
parties, booth parties on Day 1, and the legendary night out at
Bootshaus.
9. Insider tips for getting the most out of DMEXCO: Practical
advice on using the app early, pacing your schedule, stepping
outside your usual world, arriving the night before, and
leading with questions instead of pitches.
10. A closing thought: A question to carry into Cologne: is
your company actually scaling intelligence? Or just scaling
expectations?
Kommentare (0)
Melde dich an, um einen Kommentar zu schreiben.