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  4. EE: 21 Alex Fox - Disrupting Irelands Legal Industry with Eudia and previously Johnson Hana.

Alex Fox and Johnson Hana have fundamentally changed the legal
industry in Ireland.


We had an incredible conversation with Alex Fox, Co-Founder of
Johnson Hana and now General Manager of Eudia, which acquired
Johnson Hana for $50 million in July 2025.


Alex shares how he left his sales job after recognising alongside
his brother that the legal industry was broken. What followed was
a challenging early journey, including the struggle to land their
very first customer.


He explains how the company went from strength to strength,
achieving 50–100% year-on-year growth from inception through to
acquisition.


Alex also discusses his strong belief in raising as much funding
as possible, and how that process forces founders to develop a
wide range of critical skills.


This is a real Irish success story and a must-listen for anyone
looking to build, scale, and disrupt an industry.


Show Notes


• How he quit his sales job to pursue the idea behind Johnson
Hana


• How they leveraged UK business models to disrupt the Irish
legal industry


• The role of funding in their journey featuring both major
setbacks and big wins


• How to scale a company at speed


• The importance of key mentors throughout the Johnson Hana
journey


• The acquisition, and why Eudia was the perfect fit


• Some extremely interesting and unconventional answers in our
“Question for the Road” segment


Links & resources:


• Eudia: https://www.eudia.com/


• Follow Alex on Linkedln:
https://www.linkedin.com/in/alexander-fox-473b4bb4/


Our Sponsors:


• Tap Design Consultancy: https://wearetap.ie/


linkedin.com/company/tapdesignconsultancy

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