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  4. EE29: Swifter - Building a Number 1 Best Selling Running Product on Amazon with Nadia Power & James Madden

SummaryWhat does it take to build a No.1 Best
Selling Product on Amazon in the US while competing at the
highest level of sport?This week on the podcast, Alan sat down
with Swifter founders James Madden and Nadia Power to hear how
they’ve gone from launching a single running vest on Amazon to
becoming a No.1 Amazon bestseller across Ireland and the US,
selling in Amazon markets in Australia and the UK, while also
breaking into major retailers including Brown Thomas and
Lifestyle Sports.In 2023 the pair saw an opportunity with the
massive social running boom that had taken place during covid to
design a practical, comfortable and affordable running vest.What
stood out most was how they went about selling their first
product - on Amazon before setting up a brand, website or social
media pages. They tested demand for the product first while also
letting amazon deal with all the logistics. Their sporting
backgrounds have become their competitive advantage. Rather than
guessing what runners want, they’ve lived the problems themselves
and built products to solve them. Nadia competed in the 2020
Japan Olympics 800 Meter and James plays Hurling for Dublin.
Today, Swifter has sold more than 120,000 running vests, expanded
internationally, and continues to grow at an incredible pace,
with revenue reaching an impressive 7 figures and expected to
double this year!But beyond the business success, this
conversation is packed with lessons on resilience, personal
branding, continuous learning and what it really takes to perform
at a high level.A brilliant conversation with two founders who
are building something special.Key Topics we
discussed:Spotting the social running boom early and the
need for a practical and affordable running vest.Nadia shared the
reality of dealing with injuries after reaching the highest level
of athletics as an Olympian. Swifter launched its first product
on Amazon before building a large brand or audience.Their
competitive advantage comes from being athletes who deeply
understand the problems their customers face. Why they choose
Amazon as their first point of sale.Swifter expanded from Ireland
into international markets, including Australia, through
Amazon.The company has sold more than 120,000 running vests and
earned Amazon bestseller status across multiple markets.Personal
branding is becoming an increasingly important growth lever for
modern founders.As the company scales, the focus is shifting from
hustle to systems, processes and building a team.Some nightmare
stories that showed true resilience to pull through from.
Links & resources: Swifter:
https://swifterstore.com/Follow Nadia and James on
Linkedln:
https://www.linkedin.com/in/nadiapower/https://www.linkedin.com/in/james-j-madden/Our
Sponsors: Tap Design Consultancy:
https://wearetap.ie/ linkedin.com/company/tapdesignconsultancy

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