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  4. EE: 22 – AskPaul.ie (Part 1) - The Personal Brand that changed the Financial Planning Industry

Description


We recently had an incredible sit-down with Paul Merriman, CEO of
Fairstone Ireland and founder of AskPaul.ie.


We’ve split the conversation into two episodes, and this week’s
release focuses on Paul’s incredible journey building his
business.


From not making it past Rag Week in college to now running a
business managing €3 billion in assets, employing 250 people, and
operating across 60 offices.


Paul shares how the AskPaul brand was central to that growth, and
why personal branding played such a pivotal role in his success.
He also speaks honestly about the criticism he faced early on for
doing things differently and why he stuck with it anyway.


We dive into how he went on to dominate the financial planning
space in Ireland (almost without realising it), which ultimately
led to Fairstone acquiring the business a deal that, as Paul
tells it, handshakes were made after a few drinks in Asador.


Next week’s episode shifts gears into practical advice about
everyone about investing, mortgages, pensions, rent vs buying,
why €180 billion is sitting in deposits in Ireland, and how to
approach investing your first €10k.


Show notes


Paul’s journey from not making it past Rag Week in college to
managing €3 billion in assets, leading a team of 250 people
across 60 offices



Why personal branding was a game-changer and how AskPaul
became the foundation of his success



The reality of the grind working from 6am to 1am every day
during Covid to meet demand and scale the business



Facing criticism and industry “stick” early on for doing
things differently and why he ignored the noise



How passion for what you do, combined with consistently doing
the right thing, compounds over time



The story behind the sale of the business



Why Fairstone was the right fit and how alignment in
values/vision played a key role in the decision to sell



Advice for aspiring entrepreneurs



Dealing with rejection and setbacks, and using them as fuel
rather than barriers






Links & resources:


Fairstone: https://www.fairstone.ie/


Follow Paul on Linkedln:
https://www.linkedin.com/in/paul-merriman-cfp%C2%AE-48152b17/


Follow on all the socials – AskPaul.ie


 


Our Sponsors:


Tap Design Consultancy: https://wearetap.ie/


linkedin.com/company/tapdesignconsultancy

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