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Revenue Builders Podcast
Mastering Asia-Pacific Market Entry with Andrew Robert Clark

Mastering Asia-Pacific Market Entry with Andrew Robert Clark

Revenue Builders vor 1 Jahr

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In this episode of the Revenue Builders Podcast, hosts John
McMahon and John Kaplan are joined by Andy Clark, a seasoned
sales leader with extensive experience in the Asia-Pacific (APAC)
region. Andy shares his journey, which began with an unexpected
leg injury that redirected his career towards mastering the
Japanese market. He discusses the complexities of business in
APAC, the critical importance of localizing go-to-market
strategies, and the common mistakes companies make when entering
these markets. With anecdotes from his own career, Andy
highlights the crucial elements of success, from hiring the right
local talent to understanding cultural nuances. He also delves
into the challenges and strategies of forming joint ventures, and
why companies need to be prepared for a long-term commitment to
succeed in the region. If you're considering expanding your
business into APAC, this episode is a must-listen for invaluable
insights and practical advice.

ADDITIONAL RESOURCES

Learn more about Andrew Robert Clark:

https://www.linkedin.com/in/andrewrobertclark/

Watch Force Management’s Panel Discussion on AI in Sales
Leadership: https://hubs.ly/Q03rlW4Z0

Download the CRO Strategy Checklist:
https://hubs.li/Q03f8LmX0

Enjoying the podcast? Sign up to receive new episodes
straight to your inbox:
https://hubs.li/Q02R10xN0

HERE ARE SOME KEY SECTIONS TO CHECK OUT

[00:04:26] Breaking into the Japanese Market

[00:07:27] Expanding Across Asia Pacific

[00:11:09] Challenges and Strategies in the Asia Pacific

[00:19:32] Hiring and Leadership in Japan

[00:32:50] Entering the Asia Pacific Market: A Strategic
Approach

[00:34:39] Exploring Japan's Business Landscape

[00:35:29] Challenges of Joint Ventures in Japan

[00:38:29] Strategies for Entering the Japanese Market

[00:40:41] Building a Successful Team in Japan

[00:45:47] Pricing and Market Dynamics in Japan

[00:47:36] Expanding Beyond Japan: Korea and China

[00:55:43] The Expat Experience: Opportunities and Challenges

HIGHLIGHT QUOTES

[00:11:51] "The complexity of Asia Pacific is underestimated
significantly."

[00:17:59] "One of the worst things you can do in APJ is false
start."

[00:26:37] "Solid leadership and caring for your team... leading
from the front and showing them what good looks like."

[00:28:33] "Japanification is really the best word... blending
both sides into a process and methodology."

[00:31:26] "Be the same before you establish your
difference."

[00:56:42] "The opportunity to go overseas and work should be
snatched up by anyone at any time."

[00:59:25] "The experience overseas is career building and
eye-opening, and I wouldn't change a thing."

Hosted by five-time CRO John McMahon and Force Management
Co-Founder John Kaplan, the Revenue Builders podcast goes behind
the scenes with the sales leaders who have been there, done that,
and seen the results.

This show is brought to you by Force Management. We help
companies improve sales performance, executing their growth
strategy at the point of sale.

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