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Scaling Success: Revenue Growth and AI in Sales with John Schoenstein

Scaling Success: Revenue Growth and AI in Sales with John Schoenstein

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In this episode of the Revenue Builders Podcast, our hosts John
Kaplan and John McMahon are joined by John Schoenstein, the CRO
of Customer.io. The discussion dives into Schoenstein's extensive
experience in scaling companies from startup stages to large
enterprises, touching on key topics like repeatable revenue
systems, the importance of talent, and sales rep productivity.
The conversation also explores the integration and impact of AI
on sales processes, how to create effective revenue systems at
various growth stages, and the cultural and operational shifts
necessary for scaling. Schoenstein emphasizes the significance of
data, training, and customer-centric approaches in driving
successful sales teams. The discussion offers valuable insights
for B2B sales leaders looking to understand and implement
strategies for scalable and efficient growth.

ADDITIONAL RESOURCES

Connect with John Schoenstein:
https://www.linkedin.com/in/john-schoenstein/

Learn more about Customer.io:
www.Customer.io

Email John about joining the Customer.io team:
john.schoenstein@customer.io

How leaders are driving growth and scalability in
2026: https://hubs.li/Q03JN74V0

Watch Force Management’s C-Level Panel Discussion on
Growth, Valuation and Execution:
https://bit.ly/4p6kyGS

Enjoying the podcast? Sign up to receive new episodes
straight to your inbox:
https://hubs.li/Q02R10xN0

HERE ARE SOME KEY SECTIONS TO CHECK OUT

[00:02:36] Scaling Companies: Insights from John Schoen
Stein

[00:03:41] The Importance of Talent in Sales

[00:11:16] Pipeline Generation and Sales Leadership

[00:16:50] Building a Winning Culture

[00:18:28] Implementing Repeatable Revenue Systems

[00:30:02] The Role of Data and Rev Ops in Scaling

[00:32:58] Pipeline Focus and Sales Rep Productivity

[00:34:09] Measuring Sales Rep Productivity

[00:35:27] Regional Productivity and Investment Decisions

[00:36:05] Analyzing Sales Data for Insights

[00:38:35] Sales Productivity in Startups

[00:40:00] Remote Work and Sales Productivity

[00:41:42] Encouraging Creativity and Adaptability in Sales

[00:45:52] AI in Sales and Revenue Leadership

[00:49:05] Implementing AI in Sales Processes

[01:02:06] Customer Engagement and AI at Customer.io

HIGHLIGHT QUOTES

[00:05:32] “Talent matters at all levels. You want people who are
competitive, coachable, and curious.”

[00:08:33] “You can’t own your territory if you’re depending
completely on inbound leads.”

[00:12:54] “Patriots go to battle with you when it’s hard.
Mercenaries leave when things get tough.”

[00:16:57] “Pride is the precursor to winning, and winning is the
precursor to pride.”

[00:39:57] “If you’re not looking at sales productivity, you’re
missing a precursor to whether people will make it.”

[00:46:28] “AI should be a copilot—helping reps win, not just
adding more inspection.”

[00:47:10] “Sellers that do not have AI acumen are going to be
replaced by sellers that do.”

Hosted by five-time CRO John McMahon and Force Management
Co-Founder John Kaplan, the Revenue Builders podcast goes behind
the scenes with the sales leaders who have been there, done that,
and seen the results.

This show is brought to you by Force Management. We help
companies improve sales performance, executing their growth
strategy at the point of sale.

Connect with Us:

LinkedIn

YouTube

Force Management
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