SaaS Spezis - Episode 9: feat. Michal Pecanek - 4 Years at Ahrefs, Now Freelance: What Actually Works in B2B SEO

Our first English episode features Michal Pecanek, former content
manager at Ahrefs and now freelance SEO consultant working with
B2B SaaS companies across Europe.


Michal spent four years shaping the Ahrefs blog, one of the most
respected SEO resources on the internet. He shares what he
learned about creating content that performs, including the
business potential framework Ahrefs uses to prioritize topics.


We dig into his failed attempt to create a Wikipedia page for
Ahrefs (spoiler: Wikipedia really hates SEOs), why he's telling
clients to skip top-of-funnel content entirely, and how he
vibe-coded his own internal linking tool that outperforms
everything on the market.


The conversation covers practical ground: how to build comparison
pages that actually convert, why most SaaS companies have broken
navigation their crawlers can't see, and the messy reality of
attribution when organic traffic is declining across the board.


Michal's take on marketing careers in 2026? Get technical. The
creativity can be supplemented by AI. The technical skills remove
barriers.


We wrap with his honest advice on navigating uncertain times:
sometimes you just have to trust your gut.


#SEO #AISearch #GEO #B2BSaaS #ContentMarketing


Connect with Michal on Linkedin


 


Über die SaaS Spezis


”Die SaaS Spezis” ist der Podcast für alle, die sich für SaaS,
SaaS-Marketing und Technologie begeistern. Lukas
Mehnert (ex-CMO Smartlook), ein erfahrener B2B
SaaS-Marketingexperte und CMO Sparring Partner, der europäischen
Unternehmen hilft, ihr Marketing zu skalieren, und Thomas
Peham, ex-VP Marketing bei Storyblok und Co-Founder
von Otterly.AI, teilen in entspannter Atmosphäre ihre
Erfahrungen, diskutieren aktuelle Trends und geben praxisnahe
Tipps. Ob Marketingstrategien, technologische Innovationen oder
persönliche Einblicke – hier kommen spannende Themen auf den
Tisch.