#267 The End of Wine As We Know It? Or The Biggest Reboot EVER?

Love wine, but feel a shift in the air? Many are whispering about
the decline in wine consumption, especially among Gen Z &
Alpha. Is this really the beginning of the end for our beloved
wine industry? Absolutely not!





I just returned from the London Wine Fair, and while the worries
are real, I spoke with incredible visionaries who showed me this:
Every challenge is a massive opportunity!





In this video, we're diving deep to uncover:


The Hard Truth: Why are younger generations really drinking less?
(Hint: It's not just health!)


Cannabis Drinks: The new competition – a threat, or a surprising
chance for the wine world?


The "Drink Less, But BETTER" Trend: Why quality over quantity is
the future.


Experiences, Not Seminars: How winemakers are captivating Gen Z
& Alpha by making wine tangible – from vineyard "tastings" to
pop-up events.


English Wine: The Unexpected Game Changer? Why naturally lower
ABVs are a HUGE market advantage.


Wine in a Can: Proving convenience and quality can go
hand-in-hand.


The NoLo Category: The rise of no- and low-alcohol options –
essential for an inclusive drinking culture.


We'll show you how the wine industry is reinventing itself: with
authentic storytelling, true craftsmanship, and the courage to do
things differently.


It's time to be positive! Because the future of wine isn't just
bright; it's bursting with new possibilities if we just embrace
them.





Your thoughts matter! What do you think about the changes in
wine? Share your insights in the comments below – let's discuss!





Alexander Gottschalk
(https://www.linkedin.com/in/alexander-gottschalk-641838223/)





Shownotes:


(00:00:00) The Industry's Pulse


https://www.meininger.de/wein/handel/hoechste-zeit


https://www.vinexposium.com/en/voice/voice-2/?page-nb=32


https://www.thedrinksbusiness.com/2025/05/uk-wine-trade-facing-seismic-change/


(00:04:58) The Reality of Change – Understanding the Landscape


https://www.thedrinksbusiness.com/2025/05/screen-time-not-health-fears-behind-drop-in-alcohol-sales-says-asahi-ceo/


https://de.beatyesterday.org/health/body-and-soul/alkohol-und-leistungsentwicklung-das-passiert-wenn-du-nach-dem-training-trinkst/


https://www.forbes.com/sites/javierhasse/2025/05/19/how-cannabis-drinks-are-reshaping-booze/


(00:09:00) Seizing the Opportunities – Quality, Experience &
Craftsmanship


(00:19:29) The Path Forward – Inclusion, NoLo & Positive
Energy