#317 Craft Beer, Pokémon & the French NA Battle with François Bosselut (Broother Bière)

In Episode 317, I sit down with François Bosselut, the mind
behind Broother Bières, for one of the funniest and most
surprising conversations I’ve ever recorded. We have a look at
the misconceptions around non-alcoholic beer, why the French
market remains uniquely challenging, and what it really takes to
position a craft brand in a space dominated by tradition and big
players.





But that’s only the beginning. We also talk Pokémon, Twitch
streaming, and how these unexpected worlds connect back to
brewing, creativity, and building a loyal community.





If you want an unfiltered look at the future of craft and NA beer
told through humor, sharp insights, and a few nerdy detours, this
episode is for you.





Guest: François Bosselut (www.broother.fr)


Host: Alexander Gottschalk (www.pinotpixel.com)





Shownotes:


(00:00:00) Pokémon and Twitch Streaming


(00:00:00) Reverse Osmosis vs. NA Yeasts


(00:15:29) The controversy of NA Beer in France


(00:23:47) The struggle is real


(00:31:34) „I am craft by every definition.“


(00:35:50) Some good advice