LET'S BREAK SOME MELONS!

In Spain, opening a melon is a way of initiating a long-overdue
conversation. This is precisely what Maria Lillo Felis and Cathy
Figueiredo, the founders of Melon Breakers, do. As an
interdisciplinary studio, they work across brand strategy,
narrative, user experience and spatial design. Their projects
emerge from a unique combination of disciplines: branding meets
journalism, and architecture meets community building. At the core
is a single question: how can space – whether physical or digital –
become a catalyst for better, more collaborative ways of creating
and engaging? Perfection isn’t the goal – it’s often the problem.
Their spaces invite appropriation. Change is part of the concept.
Trust matters more than control, even — or perhaps especially — in
client relationships. In today's JUNG Talk Podcast, we explore
these issues and explain why breaking melons is not just a
metaphor, but a method for creating spaces that encourage change,
foster trust, and build lasting communities.