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Revenue Builders Podcast
The CRO Mindset with Alex Varel

The CRO Mindset with Alex Varel

Revenue Builders vor 1 Jahr

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8:38

In this short segment of the Revenue Builders Podcast, John
McMahon and John Kaplan and Alex Varel, CRO of Multiverse,
discuss the mindset and responsibilities required to succeed in a
CRO role. Alex shares firsthand insights on the challenges of
executive leadership, the importance of accountability, and how
customer success should be integrated into go-to-market
strategies. He also emphasizes the significance of informed
decision-making and fostering a culture of collaboration across
sales and customer success.

KEY TAKEAWAYS

[00:01:17] The CRO’s Accountability Mindset – The deep
responsibility that comes with the CRO role and the need to
embrace it.

[00:01:56] Executive Team and Board Alignment – Understanding the
dynamics of working with senior leadership and the board.

[00:03:06] The Power of Listening in Leadership – Why listening
is a CRO’s biggest advantage when making critical
decisions.

[00:04:42] Customer Success and the CRO Role – The importance of
unifying pre-sale and post-sale efforts under a single
vision.

[00:05:28] Org Design for Customer-Centric Growth – Why aligning
sales and customer success creates a seamless customer
journey.

[00:06:22] The Right Intent Behind Owning Customer Success – Why
it’s about customer outcomes, not just control over teams.

QUOTES

[00:01:17] "Having the accountability to the customers,
individuals, and teams—and making all of them wildly
successful—is what excites me about the CRO role."

[00:03:06] "A huge advantage of being a CRO is that people want
to meet with you—inside and outside the company. Use that to
listen and make informed decisions."

[00:07:23] "The best org design creates a natural mechanism for
unified goals that benefit the customer and fuel growth."

[00:06:45] "I wasn’t concerned with building a fiefdom—I was
focused on creating a structure that aligns sales and customer
success for better customer outcomes."

Listen to the full conversation through the link
below.

https://revenue-builders.simplecast.com/episodes/the-reflective-journey-from-sales-leader-to-cro-with-alex-varel

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Hosted by five-time CRO John McMahon and Force Management
Co-Founder John Kaplan, the Revenue Builders podcast goes behind
the scenes with the sales leaders who have been there, done that,
and seen the results.

This show is brought to you by Force Management. We help
companies improve sales performance, executing their growth
strategy at the point of sale.

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