Reddit’s CMO Roxy Young on Brand Karma and the Future of Communities

Verena Gründel welcomes Roxy Young, CMO of Reddit, at the Cannes
Lions festival for a Live DEXCO Podcast. Over breakfast, they
discuss the power of communities in modern marketing. 


Roxy explains how brands should approach Reddit without
disrupting authentic conversations, why community insights matter
more than polished ads, and how tools like Reddit Answers can
guide marketers. Plus: hear the story behind Skoda’s viral Reddit
Edition car and why Reddit’s user growth is accelerating in
Germany.


+++ The DMEXCO ticket shop is now open! Go to
https://dmexco.com/tickets/ and  get your ticket for DMEXCO
on September 17 and 18. +++