Reddit’s CMO Roxy Young on Brand Karma and the Future of Communities

vor 9 Monaten

32 Minuten

Podcast

Podcaster

Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to t...

Wirtschaft

Beschreibung

vor 9 Monaten

Verena Gründel welcomes Roxy Young, CMO of Reddit, at the
Cannes Lions festival for a Live DEXCO Podcast. Over breakfast,
they discuss the power of communities in modern
marketing.

Roxy explains how brands should approach Reddit without
disrupting authentic conversations, why community insights matter
more than polished ads, and how tools like Reddit Answers can
guide marketers. Plus: hear the story behind Skoda’s viral Reddit
Edition car and why Reddit’s user growth is accelerating in
Germany.

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ticket for DMEXCO on September 17 and 18. +++