DAvide Colla on his fight with AI, ugly design, and bold luxury brands

“A client chose a logo created by their secretary with AI over
ours.” What sounds like a nightmare for designers became DAvide
Colla’s wake-up call. 


In our latest DMEXCO podcast episode, the founder of Milan-based
agency 150 up talks to Verena Gründel about how AI is changing
the rules of design, why luxury brands fear looking "cheap" with
AI content and what he teaches his students in a world where
tools can do almost everything. 


From client rejection in favor of AI to using trained models for
luxury campaigns - this episode dives into the real impact of AI
on design and branding.


The DMEXCO ticket shop is now open! Get your ticket for DMEXCO on
September 17 and 18.


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