#174 Weekly Update UK Pub Success ️Tignanello Maserati Climate Change is here Alcohol-free brands are growing

The Euro 2024 is coming to an end and the last day will be a
blast for wine and beer industry. This episode is dominated by
big brands, and their success stories and marketing
campaigns. 





Alexander Gottschalk
(https://www.linkedin.com/in/alexander-gottschalk-641838223/)





Shownotes:


(00:00:00) Euro 2024 boosts UK gastronomy


https://www.thespiritsbusiness.com/2024/07/euros-boost-london-bars-by-30m/


(00:02:34) Pub campaigners furious at Coop's Euros ad


https://beertoday.co.uk/2024/07/04/coop-euros-tv-ad-0724/


(00:04:37) Biggest day for UK drinks industry expected on Sunday


https://www.thedrinksbusiness.com/2024/07/drinks-trade-prepares-for-euro-2024-final/


(00:06:00) Carlsberg Billion Dollar Deal with non-alcoholic
producer Britvic


https://www.reuters.com/markets/deals/soft-drinks-maker-britvic-recommends-423-bln-sweetened-bid-carlsberg-2024-07-08/


(00:07:35) Malartic-Lagravière's boosts wine tourism strategy
during the olympics


https://www.thedrinksbusiness.com/2024/07/chateau-malartic-lagraviere/


(00:09:20) Maserati celebrates Tignanello's 50th anniversary with
a special edition


https://www.the-luxuryreport.com/maserati-x-tignanello/


(00:10:52) Female led brewery launches beer made with hops grown
on sexist beer ads compost


https://onmilwaukee.com/articles/prost-mathilde


(00:13:46) Consultant recommends Refosco grape for Bordeaux to
adapt to climate change


https://www.decanter.com/wine-news/bordeaux-oenologist-recommends-refosk-grape-for-climate-change-534056/


(00:16:02) Spanish vineyards hit be severe hail storm


https://www.decanter.com/wine-news/vineyards-in-northwestern-spain-hit-by-extreme-weather-533892/


(00:17:12) Wildfire burns 8000ha of vines in Santa Barbara


https://www.thedrinksbusiness.com/2024/07/wildfire-scorches-19000-acres-in-santa-barbara/


(00:18:18) Wine Bottle Device Chill-O-Meter helps to identify
perfect drinking temperature


https://manifestlabels.com/how-it-works/


(00:21:34) Athletic Brewing successfully closes equity financing
round


https://www.thedrinksbusiness.com/2024/07/athletic-brewing-closes-on-us50m-equity-financing-round/


(00:23:02) Giesen significantly expands its alcohol-free
production capacity to meet growing market demand


https://www.thepress.co.nz/business/350331643/giesen-gets-bigger-0-wine-machine-demand-rises


(00:24:41) Aldi launches new wines that 'promise' not to give you
a hangover


https://www.lancs.live/whats-on/food-drink-news/aldi-launches-new-wine-promises-29472231