#179 How To Position Your Alcohol-Free Brand Marketing Sips #001 ‚Alcohol-Free’

This is the first edition of our new format Marketing Sips where
we want to give insights into marketing strategies of successful
brands in the drinks industry. This part is focused on how to
position your alcohol-free brand in different markets with a
focus on Germany. This is also why two of the three guests were
interviewed in German. 





Alexander Gottschalk
(https://www.linkedin.com/in/alexander-gottschalk-641838223/)





Shownotes:


(00:00:00) Intro


(00:02:17) DEUTSCH Thomas Diehl, Weingut Diehl, VINO


(00:14:34) DEUTSCH Luca Dahms, senzo


(00:27:31) ENGLISH Danny Harper, Le Moderato