#180 Weekly Update Luxury Games How Wine Brands are Shaping the Sports Industry & the Success of Alcohol-Free Beer

The Olympics are not only this week's focus due to the lack of
alcohol being served. In addition, many brands have highlighted
their partnerships with the Olympics. In Germany and the UK,
alcohol-free beer is also gaining attention. Alexander Gottschalk
(https://www.linkedin.com/in/alexander-gottschalk-641838223/)Shownotes:(00:00:00)
Wildfires in California and
Priorathttps://www.hudin.com/wildfire-burns-vines-in-la-figuera-priorat/(00:02:52)
Jacob's Creek workers strike over uncertain future
https://www.just-drinks.com/news/jacobs-creek-staff-set-for-strike-action-amid-pernod-wine-sale-concerns/(00:04:16)
Early harvest start in Fitou, France
https://www.vitisphere.com/actualite-102518-coup-denvoi-des-vendanges-2024-en-france.html(00:06:19)
Booze ban at Olympics causes controversy
https://www.nbcnews.com/sports/olympics/americans-paris-olympics-dumbfounded-no-alcohol-sporting-events-rcna164290(00:10:09)
How the Olympics shape the wine industry
https://nyetimber.com/shop/celebration-sparkling-wine-gifts-and-accessories/https://www.henkell-freixenet.com/en/news/newsroom/detail/2024-summer-olympics-in-paris-the-german-house-celebrates-with-henkell-sekt.htmlhttps://www.lvmh.com/lvmh-is-premium-partner-of-the-olympic--paralympic-games-paris-2024(00:12:56)
How LVMH is making the Olympics the Luxury Games
https://www.theglobeandmail.com/life/style/article-lvmh-olympics-sponsor/(00:15:37)
Wines and spirits struggle at LVMH
https://www.meiningers-international.com/wine/news/wines-and-spirits-struggle-lvmh(00:16:44)
Diageo looses in spirits but wins in beer
https://www.cnbc.com/2024/07/30/diageo-plunges-10percent-on-sales-decline-but-guinness-a-bright-spot.html(00:18:13)
Guinness 0.0 has surpassed Heineken 0.0 to become UK’s biggest
alcohol-free beer
https://www.thegrocer.co.uk/alcohol/guinness-00-leapfrogs-heineken-00-to-become-uks-biggest-alcohol-free-beer/693924.article(00:20:33)
Non-alcoholic beer sales double in Germany
https://www.just-drinks.com/news/in-data-non-alcoholic-beer-production-in-germany-doubles-in-last-decade/(00:23:44)
Japanese Brewery invented mindful drinking beer glass
https://www.youtube.com/watch?v=E9anggeMcBU