#181 A Perspective on the Alcohol-Free Market 🫖 A New Way of Making Sparkling Tea - Marketing Sips #001 ‚Alcohol-Free’

This is the first edition of our new format Marketing Sips where
we want to give insights into marketing strategies of successful
brands in the drinks industry. This part gives insights into the
alcohol-free market of Austria and Germany. In addition, we talk
about a new way of making sparkling tea with a special
fermentation.





Alexander Gottschalk
(https://www.linkedin.com/in/alexander-gottschalk-641838223/)





Shownotes:


(00:00:00) Lucas Matthies, kein&low


(00:12:56) Klemens Schraml, Combuchant