#183 The Sideways Effect: How One Movie Shook the Wine World!

In this episode, we dive into the incredible impact of the 2004
film Sideways on the wine industry. How did a single movie cause
Pinot Noir to become the darling of wine lovers and lead to a
dramatic decline in Merlot sales? We explore the cultural and
economic ripple effects of Sideways, discuss how it shifted
consumer preferences, and analyze its long-lasting influence on
wine marketing and tourism.


Plus, we debunk some myths surrounding the so-called "Merlot
massacre" and look at how the wine industry continues to feel the
effects of this cinematic phenomenon. Whether you’re a wine
enthusiast or just curious about how media shapes trends, this
episode is for you! 





Alexander Gottschalk
(https://www.linkedin.com/in/alexander-gottschalk-641838223/)





Shownotes:


(00:00:00) What is Sideways


(00:03:22) Pinot vs. Merlot


https://citeseerx.ist.psu.edu/document?repid=rep1&type=pdf&doi=5fb396fcb71b311abc1482c2f684498dadaf119d


(00:10:16) The role of Media


(00:14:31) My personal view