#190 Weekly Update with Wine Industry Shifts: AI Trends, the Success of Celebrity Brands & Controversies You Can't Miss

In this week's episode, we dive into some of the biggest and most
intriguing wine stories. The ProWein Business Report reveals a
growing interest in digital tools and AI in the wine industry.
Austria leads the world in organic wine production, while major
players like Constellation Brands and Chapel Down report drops in
sales.


In the realm of controversy, Pernod Ricard ends its sponsorship
with PSG amid protests, and a court ruling declares that faulty
natural wine is not a crime. Meanwhile, a New Yorker is suing his
ex-wife for destroying his $600,000 wine collection.


On the brighter side, Hungary launches a marketing campaign in
South Korea, Prosecco partners with AirBnB to boost wine tourism,
and celebrity-backed wine brands are growing faster than ever.
Oh, and Champagne Duval Leroy just got a tattoo - yes, you read
that right!





Alexander Gottschalk
(https://www.linkedin.com/in/alexander-gottschalk-641838223/)





Shownotes:


(00:00:00) Intro


(00:04:29) ProWein Business Report reveals growing interest in
digital tools in the wine industry


https://www.meininger.de/wein/handel/wie-viel-ki-fuer-die-weinbranche


(00:09:37) Austria Leads the World in Organic Wine


https://www.oesterreichwein.at/presse-media/pressetexte/news/article/oesterreichs-bio-weinbauflaeche-so-gross-wie-nie


(00:11:38) Constellation Brands sees drop in wine & spirits
sales


https://www.thedrinksbusiness.com/2024/09/constellation-takes-2-5-billion-hit-on-wine-and-spirits/


(00:12:40) Chapel Down sees sales drop in 2023


https://www.thedrinksbusiness.com/2024/09/chapel-down-blames-off-trade-challenges-for-profit-drop-as-ceo-exits/


(00:14:13) Pernod Ricard drops sponsorship with PSG after huge
protests


https://www.thedrinksbusiness.com/2024/09/pernod-ricard-drops-psg-deal-amid-controversy/


(00:16:34) Faulty natural wine is not a crime, court says


https://www.meiningers-international.com/wine/news/natural-wine-not-crime


(00:18:47) New Yorker sues ex wife for destroying his $600'000
wine collection


https://www.independent.co.uk/news/world/americas/investment-wine-new-york-ski-house-divorce-lawsuit-b2607104.html


(00:21:47) Champagne Duval Leroy gets tattooed


https://www.thedrinksbusiness.com/2024/09/champagne-duval-leroy-gets-tattooed/


(00:22:41 ) Wines of Hungary launches marketing campaign in South
Korea


https://www.thedrinksbusiness.com/2024/09/wines-of-hungary-launches-south-korea-campaign/


(00:24:26) Prosecco region partners with AirBnB to boost wine
tourism


https://winenews.it/en/bookings-soar-in-veneto-vineyards-agreement-between-prosecco-docg-hills-and-airbnb_535348/


(00:26:29) Celebrity backed brands grow significantly faster than
normal ones


https://www.theiwsr.com/how-impactful-are-celebrity-backed-brands/