#201 Big Brands Buying Startups 🪐The Future of Wine & Spirits in a Consolidating Market

In this episode, we explore the growing trend of large wine and
spirits corporations acquiring innovative startups, especially in
the alcohol-free space. We dive into recent high-profile
acquisitions, why big brands are making these moves, and what it
means for both the startups and the established players. We’ll
also discuss the opportunities and challenges for the market,
future trends in the industry, and how influencers and marketing
strategies are shaping the alcohol-free revolution. Tune in for
an insightful discussion on the future of the wine and spirits
industry!





Alexander Gottschalk
(https://www.linkedin.com/in/alexander-gottschalk-641838223/)





Shownotes:


(00:00:00) Alcohol-free Spirits Market Outlook


https://www.mynaturalorigins.com/en/blog/the-non-alcoholic-spirits-market-growth-and-trends


(00:03:52) Major acquisitions of the last six years


https://www.thespiritsbusiness.com/2018/07/pernod-moves-into-alcohol-free-spirits/


https://www.diageo.com/en/news-and-media/press-releases/2019/diageo-acquires-majority-shareholding-in-seedlip-the-world-s-first-distilled-non-alcoholic-spirit


https://www.cbrands.com/blogs/news/constellation-brands-makes-ventures-investment-in-flavor-forward-sparkling-beverage-brand-tost


https://www.matthewjukes.com/2024/07/billecart-salmon-selection-unveils-its-exclusive-distribution-partnership-with-jukes/


https://www.beveragedaily.com/Article/2024/08/29/Pernod-Ricard-invests-in-Lewis-Hamilton-s-non-alcoholic-tequila-alternative#


https://finance.yahoo.com/news/diageo-buys-us-non-alcoholic-165344980.html


https://www.just-drinks.com/news/lvmh-buys-stake-in-sparkling-non-alcoholic-wine-producer-french-bloom/


(00:08:00) The reasons for acquisitions


(00:13:06) Opportunities and challenges


(00:18:09) Prediction on alcohol-free


(00:19:16) Marketing strategies


(00:23:00) Wrap-Up