#204 Weekly Update Premiumization Champagne Drive-Thru Bordeaux Goes Alcohol-Free Vineyard Lasers

In Episode 204, we’re unpacking a mix of quirky and serious
trends shaping the wine and drinks industry. From the world’s
first Champagne "Drive-Thru" to Bordeaux's biggest cooperative
investing in alcohol-free options, there's plenty to explore!
We’ll also dive into Prowein's latest business report,
Australia's wine export surge to China, the health benefits of
wine, and the viral trend of "dirty soda." Plus, vineyards are
now using lasers to scare away birds, and water shortages are
hitting major wine regions. Tune in for the latest insights and
surprises!





Alexander Gottschalk
(https://www.linkedin.com/in/alexander-gottschalk-641838223/)





Shownotes:


(00:00:00) Sideways Wrap-Up


(00:02:44) This is the World's first Champagne "Drive-Thru"


https://singapore.intercontinental.com/offers/champagne-express-lane


(00:05:38) Prowein Business report released


https://www.prowein.com/en/Visit/Services/Business_Reports/ProWein_Business_Report_2023


Threads & Challenges for industry


https://www.prowein.com/cache/pica/1/6/8/0/2/6/12317801705412726/2023_6_key_messages_Seite_1.jpg


(00:08:45) Australian wine export boosted to 3-year highs by
Mainland China shipments


https://www.wineaustralia.com/news/media-releases/shipments-to-mainland-china-boost-australian-wine-export-volume-and-value-to-3-year-highs


(00:12:31) Premiumisation is a long-running trend in drinks


https://www.theiwsr.com/iwsr-speakeasy-premiumisation-and-the-new-consumer/


(00:16:14) How healthy is wine?


https://www.thedrinksbusiness.com/2024/10/why-its-time-to-start-defending-wine/


(00:18:52) Bordeaux's biggest cooperative invests in alcohol-free


https://www.thedrinksbusiness.com/2024/10/bordeaux-families-ups-its-focus-on-no-and-low/


(00:21:32) Dirty Soda is going viral


https://www.foodandwine.com/what-is-dirty-soda-8730924


(00:24:21) Vineyard laser to scare birds


https://www.instagram.com/reel/C_mfeTtRxuC/?igsh=MWl4YXB5N2xnNHJpNQ%3D%3D


(00:28:17) Many wine regions are running out of water


https://www.instagram.com/reel/DBgvvsoNzZH/?igsh=amY4eTM2cGtnYmpv