#217 What Was Hot & What Was Not in 2024 – Drinks Edition

As the year winds down, we’re analysing the biggest hits and
misses in the drinks industry. From the soaring popularity of
premium sparkling wines and the surprising comeback of sweet
wines to the hype (and reality) of zero sugar drinks, this
episode takes a mindful look at 2024’s beverage trends.


We’ll explore the growing role of AI , the rise of fermented
drinks 🧉, and why some predictions for the year fell flat. Plus,
a few wildcard trends that caught everyone off guard!


Perfect for drinks enthusiasts and professionals alike, this
episode will leave you thinking about what’s next for 2025.
Because let’s face it - drinking less, but better, is here to
stay. Cheers!"





Alexander Gottschalk
(https://www.linkedin.com/in/alexander-gottschalk-641838223/)





Shownotes:


(00:00:00) Intro


(00:01:23) The Hottest Topics of 2024


(00:08:26) The Flops of 2024


(00:14:11) The Wildcards we didn’t have on the board