#240 Weekly Update - The Taylor Swift Way - How to get young people excited about wine

Gen Z & Millennials have different expectations – and the
wine industry is struggling to keep up. But there are some
fascinating strategies out there!


In this episode:
Aldi’s “Winefluencer” Club – genius marketing or
just a gimmick?
Napa Valley’s wild approach – puppy pairings,
pizza, and potato chips?!
What Taylor Swift can teach the wine
industry
Pricing dilemmas in the non-alcoholic sector –
is $40 the magic number?
Heineken’s bold move – cutting alcohol content,
but why?





What do you think: How can wine brands attract younger
consumers? Drop your thoughts in the comments!





Alexander Gottschalk
(https://www.linkedin.com/in/alexander-gottschalk-641838223/)





Shownotes:


(00:00:00) Bordeaux is renewing the Cru Bourgeois Classification
System


https://www.thedrinksbusiness.com/2025/02/the-2025-cru-bourgeois-reclassification-the-rebirth-and-renewal-of-the-classification/


(00:07:52) Diageo fights back following mixed reception for
interim's results


https://www.thedrinksbusiness.com/2025/02/diageo-fights-back-ceo-debra-crew-we-have-13-billion-dollar-brands/


(00:10:32) AB InBev extends its Olympic partnership until 2032


https://www.thedrinksbusiness.com/2025/02/ab-inbev-extends-its-olympic-partnership-until-2032/


(00:12:25) UK sees soaring sales of low and no alcohol drinks in
January


https://www.hospitalityandcateringnews.com/2025/02/january-sees-draught-alcohol-free-sales-up-238-at-greene-king


(00:14:58) Heineken to cut alcohol strength in Sol Lager beer


https://drinksretailingnews.co.uk/sol-abv-cut-takes-the-brand-into-lower-tax-band/


(00:16:34) Aldi UK wants to attract young customers with the help
of Winefluencers


https://www.thedrinksbusiness.com/2025/02/aldi-searches-for-consumers-to-form-winefluencers-club/


(00:19:41) Puppy Pairings, Potato Chips and Pizza: Napa Wineries
Are Attracting Gen Z


https://www.sonomamag.com/puppy-pairings-potato-chips-and-pbj-heres-how-napa-wineries-are-attracting-a-younger-audience/


(00:22:27 ) What the wine industry can learn form Taylor Swift


https://www.thedrinksbusiness.com/2025/02/what-can-taylor-swift-teach-the-wine-trade-about-consumers/


(00:24:22) Felton Road to move away from fine wine


https://www.thedrinksbusiness.com/2025/02/leading-nz-producer-to-move-away-from-fine-wine/


(00:27:28) Is $40 the sweet spot for alcohol-free spirits?


https://mailchi.mp/dryatlas/issue-no-84?e=9820ef1e94