#244 Weekly Update - Tariffs, Trade Wars & A LOT of Beer

This week’s drinks industry update is a wild ride. Trump’s
tariffs are shaking up the global market - Canada is banning U.S.
booze, British Columbia says “Nope” to American alcohol, and one
brewery is going full survival mode by selling 1,461 cans in one
go (because why not, right?).


Meanwhile, Europe isn’t exactly chilling either:


- EU is investigating the alcohol-free sector
for possible anti-trust issues#


- Spain tightens rules on underage drinking


- ABInBev is riding the wave with a new World
Surf League deal


Oh, and if you thought U.S. wine exports had it bad before, wait
until you hear about the 200% tariff on EU wines. Yikes.


Grab a glass (or a 1461-pack) and tune in.


#DrinkNews #TradeWars #Tariffs #BeerForDays





Alexander Gottschalk
(https://www.linkedin.com/in/alexander-gottschalk-641838223/)





Shownotes:


(00:00:00) Trumps Tariffs create a new patriotism in Canada


https://www.wsj.com/opinion/trumps-tariffs-stir-a-new-patriotismin-canada-trudeau-nationalism-tariffs-trade-ec3b72ef


(00:01:41) British Columbia bans all U.S. alcohol at government
stores


https://www.cbc.ca/news/canada/british-columbia/b-c-bans-all-u-s-acohol-1.7479629


(00:02:25) Canadian Brewery selling 1461 cans of beer to get
through the full presidential term


https://edition.cnn.com/2025/03/08/food/moosehead-beer-presidential-pack-tariffs/index.html


(00:03:15) UK spirits could benefit from US Alcohol Ban in Canada


https://www.thedrinksbusiness.com/2025/03/could-uk-producers-benefit-from-canadas-us-alcohol-ban/


(00:04:07) Trump announces 200% tariffs on EU wine and sparkling
wine


https://www.thedrinksbusiness.com/2025/03/trumps-200-tariff-threat-leaves-wine-world-reeling/


(00:06:14) Trump's cuts and layoffs jeopardise research at UC
Davis


https://davisvanguard.org/2025/03/analysis-trump-administration-cuts-hit-home-dealing-a-potential-huge-blow-to-davis-and-uc-davis/


(00:07:47) Spain approves law on preventing under-age drinking


https://www.lamoncloa.gob.es/lang/en/gobierno/councilministers/Paginas/2025/20250311-council-press-conference.aspx


(00:10:58) EU anti trust commission audits alcohol-free drinks
producer


https://www.just-drinks.com/news/european-commission-makes-anti-trust-visits-at-non-alcoholic-drinks-firms/


(00:12:09) ABInBev signs partnership with World Surf League for
Corona Cero


https://drinks-intel.com/news/anheuser-busch-inbev-lines-up-world-surf-league-partnership-for-corona-cero/