BSH’s Hilal Merter on how to Build Strong Brands

In this episode of the DMEXCO Podcast, Verena Gründel speaks with
Hilal Merter, who leads strategic projects for global brands at
BSH Hausgeräte, home to brands like Bosch, Siemens, and
Gaggenau. 


Hilal shares insights into brand positioning, the power of
networking, and navigating cultural differences in business. She
reflects on her journey from Turkey to Germany, discusses how
brands must define what they stand for – and what they don’t –
and highlights why "small talk" is a key driver of business
success. Plus, she reveals how BSH enhances the quality of life
at home and why intuition still matters in an AI-driven world.


Hilal’s Book tipp: Differentiate or Die: Survival in Our Era of
Killer Competition : Trout, Jack: Amazon.de: Books


And don't forget: DMEXCO will take place in Cologne on September
17 and 18, 2025. Stay up to date until then with Verena's
newsletter, DMEXCO Digital Digest – the most important news from
the world of digital marketing in Germany and internationally,
delivered straight to your inbox.


https://go.dmexco.com/digital-digest-current-edition