BSH’s Hilal Merter on how to Build Strong Brands

In this episode of the DMEXCO Podcast, Verena Gründel
speaks with Hilal Merter, who leads strategic projects for global
brands at BSH Hausgeräte, home to brands like Bosch, Siemens, and
Gaggenau. 


Hilal shares insights into brand positioning, the power of
networking, and navigating cultural differences in business. She
reflects on her journey from Turkey to Germany, discusses how
brands must define what they stand for – and what they don’t –
and highlights why "small talk" is a key driver of business
success. Plus, she reveals how BSH enhances the quality of life
at home and why intuition still matters in an AI-driven
world.


Hilal’s Book tipp: Differentiate or Die:
Survival in Our Era of Killer Competition : Trout, Jack:
Amazon.de: Books


And don't forget: DMEXCO will take place in Cologne on
September 17 and 18, 2025. Stay up to date until then with
Verena's newsletter, DMEXCO Digital Digest – the most important
news from the world of digital marketing in Germany and
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https://go.dmexco.com/digital-digest-current-edition