Ankit Oberoi’s journey from $1m ARR to $10m and beyond

Sometime during the year 2017, Ankit Oberoi, the founder of
AdPushup, was staring at a potential failure. With $1 million in
ARR after a journey of three years since he started, Ankit was
struggling to find the growth levers for AdPushup, which had a
25-members team back then. 


“We lost about half the team, we were at a low point, and it was
a do or die. There’s something we haven’t shared publicly ever,
is that we were almost ready to go for an acqui-hire,” Ankit
tells me in this podcast. "We were on a ventilator, not just
a startup valley of death."


Over the next two years, Ankit hustled through the market to
achieve $10 Million ARR in recovering from that stage. This
didn't just mean survival, but the experience helped AdPushup
create a blueprint for creating a scalable enterprise model.


How did he do it?


It all started with the simple idea of giving it “one last push”
as Ankit recalls, this time, moving the entire company towards
the enterprise market opportunity. The product changed too, from
being SMB-focused to more mid-market customer segments and large
enterprises. 


AdPushup’s journey from $1 million in ARR to $10 million gross
revenues happened in 12-13 months after this pivot. 


Listen to this podcast with Ankit Oberoi of AdPushup to learn
from his playbook of $1 million to $10 million in ARR, and what
it takes to create a product, sales, and organizational building
blocks for the journey through crises and beyond.