The art of event marketing, Arun Pattabhiraman and Noel Wax | BTS E1 | SaaSBoomi Podcast

In this episode we have Arun Pattabhiraman - Chief Growth Officer,
Freshworks and Noel Wax - President and Co-founder, GroundSwell
Group joining as guests. Tune in to this episode to learn more on
physical to virtual to hybrid events - how to drive registrations
for a live event amidst the digital fatigue, how to leverage not
just your marketing team but the other critical levers, on
interesting event formats and more. You'll hear more on what event
organizers can learn from Netflix series, if events are for demand
generation or brand marketing, 3 must haves for a great event, key
difference maker for an event. All these insights coming from the
lens of Arun with his experience across Freshworks and Noel whose
company is into events business with Arvind and Varun getting into
the finer details. And wait for the rapid fire in the end on more
of tactics and tools. Start streaming!