Up Your Content Game With the Experts! - Akshatha Kamath, MoEngage | BTS E6 | SaaSBoomi Podcast

Learn what it takes to stand out in Content Marketing in this age
of information overload from someone who has gone from 0 to 1 on
Content Marketing. Tune in our latest #BTSpodcast episode Episode
6: The Ins and Outs of Content Marketing Guest: Akshatha Kamath
(Head of Content Marketing, MoEngage) Hosts: Arvind Parthiban
(Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder
& Ex-CEO, Kayako) Also available to be streamed on:
https://spoti.fi/3LLJAaC https://apple.co/36uzNWl
https://bit.ly/sbpodgoogle Get notified when new episodes drop:
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#SaaS Key take aways: 4:04 The Evolution of the Org Chart 6:32
Content Creation Mix 8:46 Org Chart - Content Team 10:53 Customer
content & Vertical content 12:51 OKRs and KPIs for Marketing
Org 13:54 Content Metrics 16:10 Overall Marketing Team Structure
24:34 Content Cadence 26:05 Practice of Listening to Sales 30:39
Earned Media by World Economic Forum, NewYork Times, and Forbes
37:36 Thought Leadership Content Team 38:49 Thought Leadership
Pillars 39:25 Data Stories 43:40 Magic of combining Product
Marketing + Content Marketing 46:24 Standing out as a startup in
the world of information overload 54:11 Your One Marketing
Challenge 54:45 Rapid Fire