A Startup's Handbook To All Things PR - Aakriti Bhargava, Wizikey | BTS E7 | SaaSBoomi Podcast

Aakriti Bhargava is the co-founder of Wizikey, an expert at PR
& Communications, and a SaaSBOOMi volunteer. Aakriti has been
into PR for 16 years, worked with Naukri.com learning the ropes
of PR and has run an agency helping 300+ entrepreneurs, before
starting Wizikey, a media intelligence platform.


In this episode Arvind Parthiban explores all things PR for a
startup with Aakriti. 


Here are the key take aways.


2:55 How PR agencies work?


6:13 PR’s impact on Cost of Acquisition & Valuation


8:55 Directly reaching out to the media v/s working with a PR
agency


10:20 The Why now & Who cares factors


12:51 Right time to start PR


17:40 Breaking down PR : Signalling


19:50 Trendjacking


20:20 How do you consistently get covered in the press?


25:17 PR for Organic Lead generation


27:30 Levers of PR


31:32 How do you measure PR


37:55 How to work with PR agencies the best way?


42:22 Biggest peeve in PR


42:38 Favourite PR agency


43:31 Favourite PR hack


43:41 Top 3 media information sources


44:10 One advice to startup founders


Happy listening!