Thinking the Unthinkable: Posist’s Marketing Journey - Ashish Tulsian | BTS E9 | SaaSBoomi Podcast

Ashish Tulsian ran a restaurant before building Posist, a
software which runs restaurants.


Ashish and his stories go a long way. 


Watch this episode for unheard stories and insights like
‘ThugTales of Restaurantpur’ - an unthinkable ABM campaign,
marketing to Lawyer, Doctor, CA & Engineer at once, how
Posist has perfected event marketing, playbook for B2B
conferences, why they didn’t VC capital and more.
Key take aways:

1:04 Posist intro


5:33 Marketing org structure and evolution


10:32 Hacking SEO with 200 web pages


15:22 Inflection point in restaurant tech


17:21 The secret to hiring content writers


18:57 Marketing to a diverse customer persona


20:01 Cracking distribution when the persona is fuzzy


21:02 Content marketing - growing ‘Restaurant Times’ to 3.5M
views per year


21:52 Benefits of avoiding clickbait-y blog titles


25:27 Evolution targeting SMB to Enterprise


26:35 Best way to go global


29:02 Why didn't we raise VC capital?


31:32 The unthinkable ABM campaign


44:04 The forgotten aspect in marketing and advertising


47:21 How Posist have perfected event marketing?


1:00:32 The Playbook for B2B conferences


1:00:4:38 Rapid fire