Zabardast Depositioning & Category Creation - Naveen Goyal, NoPaperForms, BTS E12, SaaSBoomi Podcast

In this Episode, our hosts Varun and Arvind have a virtual sit
down with Naveen Goyal, CEO and Founder of NoPaperForms.  


NoPaperForms is the India’s largest and most advanced SaaS based
Enrolment Automation Platform enabling educational institutions
to unlock their potential i.e. Attract, Engage, and Grow their
Enrolments. Serving 1000+ customers, NoPaperForms, today, is the
de facto choice for anyone in education, looking to grow - be it
Preschool to K-12, Higher Education to Online Degrees, Coaching
& Training Institutes to EdTech.  


Varun and Arvind explore Naveen’s journey of founding
NoPaperForms and his insights on the way he’s structured his
marketing org, unifying sub-functions, de-positioning the CRM
viewpoint and addressing the problem statement head on. Naveen
also shares why and how he went about commencing the 100 day
challenge across the firm.    


Listen on as this trio share some valuable insights and learn
from each others experiences.   


 


Key Takeaways


1:18 Welcome and Introduction to NoPaperForms 


3:23 NoPaperForms Marketing Org Chart  


7:54 Aligning Product, Marketing & Sales 


9:06 One-man marketing magician?  


11:53 100 people in 100 days challenge 


18:06 De-positioning the CRM and addressing the problem
statement 


20:34 Positioning the enrolment process 


24:08 Unification of the product 


26:49 Introducing the enrolment cloud to the market 


30:14 Brand Identity and positioning 


34:20 Newspaper campaign through Covid 


39:27 NoPaperForms uses Paper 


46:25 Psychology, brand retention & conversion 


49:10 Rapid fire round 


54:19 Conclusion 


 


Key Mentions


15:20 Suraj Sapra - Co-founder, NoPaperForms


21:21 SRM University, Vellore Institute of Technology


30:52 Apple


31:07 Volvo, Tesla


31:15 Mercedes, BMW


32:47 Leadsquared


32:55 Extraaedge


33:40 Girish M - Founder & CEO, Freshworks


40:03 Ashish Tulsian - Co-founder & CEO, Posist