The journey of Ahmedabad's SaaS duo | Founder's Deep Dive E20 | SaaSBoomi Podcast

Suresh Sambandam, CEO of KissFlow has a virtual sit down with not
one but two co-founders, who also happen to be a married couple.
Besides finding out about how they set out on founding their
respective companies, Suresh also explores their unique working
dynamics and relationship, the ups and downs of doing business
together, the pros and cons of operating out of a Tier 2 city and
of course their secrets to building a successful business model
with CallHippo and SoftwareSuggest. Enjoy this first of its kind
episode!


Key Takeaways


5:13 - CallHippo business model


7:10 - Inception of CallHippo, founder story and current revenues


11:18 - Global customer segments


12:44 - Impact of inbound marketing, how to manage your budget
for Inbound Marketing


15:05 - SEO strategy


19:15 - Exercising patience to see SEO results


21:57 - Optimizing for humans not Google


26:20 - Traffic to sign up rate


32:23 -  Tactical hacks for increasing sign up conversion
and churn rates


34:59 - Marketing to Sales funnel - Handling different ticket
size customer segments


41:48 - Hiring strategy in a Tier 2 city


45:24 - Pros and Cons of operating out of a Tier 2 city


50:33 - Spouses to Co-Founders 


53:52 - Developing the culture at CallHippo


1:01:32 - Vision for CallHippo


Key Mentions


3:36 Software Suggest


3:43 CallHippo


3:57 Exotel


8:08 Avinash Raghava


8:30 Girish Mathrubootham


10:55 Ozonetel


18:09 RingCentral


21:05 Google


32:05 Mail Chimp


35:48 HubSpot