Arielle Garcia on the Dark Side of Digital Advertising & How to Fix It
Did you know that up to $84 billion is lost to ad fraud every
year? In this episode, Verena Gründel talks with Arielle
Garcia, Chief Operating Officer at Check My Ads, about the massive
challenges advertisers are facing and why they often only see..
36 Minuten
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Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to t...
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vor 10 Monaten
Did you know that up to $84 billion is lost to ad fraud every
year?
In this episode, Verena Gründel talks with Arielle Garcia, Chief
Operating Officer at Check My Ads, about the massive challenges
advertisers are facing and why they often only see 36 cents of
every ad dollar reaching their audience. She explains how a lack
of transparency fuels these issues and why brands must demand
accountability from their agencies.
Tune in to learn how businesses can take control of their ad
spend and drive meaningful change through education and advocacy.
You can now get Verena Gründel’s personal digital marketing
newsletter DMEXCO Digital Digest here. Receive the most important
news from the world of international digital marketing directly
to your inbox:
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https://go.dmexco.com/digital-digest-current-edition
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