Arielle Garcia on the Dark Side of Digital Advertising & How to Fix It

Did you know that up to $84 billion is lost to ad fraud
every year? 


In this episode, Verena Gründel talks with Arielle Garcia,
Chief Operating Officer at Check My Ads, about the massive
challenges advertisers are facing and why they often only see 36
cents of every ad dollar reaching their audience. She explains
how a lack of transparency fuels these issues and why brands must
demand accountability from their agencies. 


Tune in to learn how businesses can take control of their
ad spend and drive meaningful change through education and
advocacy.


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https://go.dmexco.com/digital-digest-current-edition