Geoffroy Martin from Ogury on Zero-Party Data and how to measure attention

In this DMEXCO podcast episode, Geoffroy Martin, CEO of
Ogury, unpacks how a cookie-less, ID-free future could change the
ad game for good. Ogury’s approach? It’s all about Zero-Party
Data – data collected directly from users with their consent.
Geoffroy reveals how Ogury shifts from targeting individuals to
personas, the secret to gathering Zero-Party Data effectively,
leveraging targeted surveys instead of traditional ads. And he
explains how attention metrics are replacing visibility as the
key success indicator for campaigns, offering deeper insight into
user engagement. 


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