Quantcast-CEO Konrad Feldman on how AI and Ad Relevance can save the Open Web

Quantcast-CEO Konrad Feldman on how AI and Ad Relevance can save the Open Web

vor 1 Jahr
In this episode of the DMEXCO podcast, Verena Gründel talks with Konrad Feldman, Co-Founder and CEO of Quantcast. He shares how artificial intelligence is transforming the advertising industry and why it’s crucial to make ads more relevant to consume..
43 Minuten
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Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to t...

Beschreibung

vor 1 Jahr

In this episode of the DMEXCO podcast, Verena Gründel talks
with Konrad Feldman, Co-Founder and CEO of Quantcast. He shares
how artificial intelligence is transforming the advertising
industry and why it’s crucial to make ads more relevant to
consumers. Feldman also discusses how AI can help bridge the gap
between time spent online and advertising spend as well as the
importance of the open internet and how it’s underfunded compared
to major platforms. Tune in now to hear all about the future of
AI in advertising! Don't miss this insightful discussion.





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Konrad Feldman’s book tips:


Hans Rosling: Factfulness


Link: Factfulness: Ten Reasons We're Wrong
About The World - And Why Things Are Better Than You Think :
Rosling, Hans, Rosling, Ola, Rosling Rönnlund, Anna: Amazon.de:
Bücher


David Allen: Getting Things Done


Link: Getting Things Done: The Art of
Stress-Free Productivity : Allen, David, Fallows, James:
Amazon.de: Bücher



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